A calm, editorial storefront for a sustainable homeware brand.
Made slowly. Made to last.
Concept project: a demonstration designed by Arcform to show our approach. It is not a client commission, and the brand and figures are fictional.
The concept brief
A direct-to-consumer homeware brand wants to move off marketplaces. It needs a storefront that feels as considered as its products, explains materials and sourcing, and makes buying on a phone effortless.
Collections open with short editorial stories so the product grid feels curated, not catalogued.
A two-step checkout with address autocomplete, UPI and cards up front, and a persistent order summary.
Each product page has a materials & care module and zoomable imagery to answer questions before they're asked.
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