Marketing site and product dashboard for a cash-flow forecasting SaaS.
See next month before it happens.
Concept project: a demonstration designed by Arcform to show our approach. It is not a client commission, and the brand and figures are fictional.
The concept brief
A fintech startup forecasts cash flow for small businesses. The product is powerful but hard to explain. It needs a marketing site that makes the value obvious in seconds and a dashboard that stays readable with a lot of data.
The homepage walks through a single customer's month instead of listing features.
A lightweight product preview lets visitors scrub through a forecast without signing up.
A restrained colour system reserves colour for meaning: inflow, outflow and risk.
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